Jetsave journeys lead to rebrand

Jetsave has broadened the appeal of its touring holidays and is targeting more independent holidaymakers with a range of new additions to its rebranded US programme.

In a top-to-bottom revamp of its long-established touring brand, the company has rebranded its product as Jetsave Journeys in a new 100-page brochure.

Jetsave programme director Sarah Lax explained: “The Journeys concept provides agents with a full range of options for their clients, ranging from the traditional escorted tour experience to more adventurous independent itineraries for holidaymakers who want to go it alone but who also need the kind of local know-how that Jetsave can provide.”

Spearheading the Journeys concept are six themed tours described as Inspirational Journeys. Unlike most of Jetsave’s main escorted touring programme, these run through the winter months and are taken individually rather than in groups but with a fixed itinerary and the in-destination support of Jetsave’s local USA and Canadian teams.

They comprise: LA Stars & Vegas Bars, a nine-day tour combining Los Angeles and Las Vegas (from £1,479 pp); Simply Vegas, a seven-day ‘show-time’ tour in Sin City (from £1,539 pp); Cosmos & Casinos, a nine-day tour following New York’s Sex and the City lifestyle (from £1,819 pp); Cajun Blues, an eight-day tour combining New Orleans and Memphis (from £1,389 pp); Canadian Summer Fun, a nine-day activity tour twinning Toronto and Montréal with jet boating and cycling (from £1,839 pp); and the Canadian Winter Escapade, an eight-day tour combining Toronto and Ottawa (from £1,949 pp).

The six themed activity tours are among 45 journeys included in a brochure. It also features 25 escorted tours, eight self-drive trips and six cruise itineraries with NCL.

0871 664 0293 www.jetsave.com