VUSA still top of the pile

The Visit USA Association is expected to remain highly significant following the recent passage of the Travel Promotion Act believes Roger Dow, president and ceo of the U.S. Travel Association.

The new Act will lead to the imminent creation of a new Corporation for Travel Promotion, a public/private partnership, which will be a completely separate entity to the U.S. Travel Association and Roger Dow does not believe that its funds should be used to set up new promotional organisations overseas.

Roger Dow: “if this group is smart they’ll work through the Visit USA Association committees.  The biggest mistake they could make would be to create another layer of bureaucracy.

“The Visit USA committees are well established in their own countries and it would be a very big mistake to try to recreate them through the new corporation.

“I hope that they will funnel money to the Visit USA Associations for them to promote the USA and organise fam trips.”

The Corporation for Travel Promotion will be part-funded through a fee of around $15/$20 for each ESTA application – now being used by 96 per cent of travellers.