Orlando plays name game

The Orlando Tourism Bureau has changed its name to Visit Orlando. The new name reflects the tourism body’s focus on increasing overnight leisure visitation through its global sales and marketing initiatives, said George Aguel, chairman of Visit Orlando. “Our new name reflects our commitment to bringing visitors from around the world to Orlando and Orange County. It is simple, concise, user-friendly and more hospitable,” said Gary Sain, president and CEO of Visit Orlando. A new logo is being designed and will be unveiled shortly.

Orlando’s travel and tourism industry generates nearly $28 billion in annual spending and $13.6 billion in annual direct and indirect wages as Central Florida’s number one employer. Orlando was the most visited U.S. destination in 2009 welcoming an estimated 46.6 million visitors.

www.VisitOrlando.com/cvb