California relies on the classics

California Tourism’s latest UK promotional campaign, California Classics, continues throughout February.

Designed to celebrate the state’s ‘unique place in the world of film’ the campaign shows off locations around the state that have been the backdrop of well-known movies.

The promotion includes a California Classic movie season on Sky Movies, introduced by Alex Zane, a series of one-off cinema screenings around the country and a competition to win the opportunity to recreate a favourite classic cinematic moment in California.

The campaign centres around eight classic Californian movies that will play out on Sky Movies Modern Greats at 8pm each Sunday. Films being shown in February are: Bullitt (06/02), Rebel Without a Cause (13/02), Milk (20/02) and Chinatown (27/02).

A campaign website is hosting a competition to find the best remake, review or send up of a classic Californian movie. The winner will be flown out to California to remake their film on location with the resulting film being broadcast on Guardian.co.uk. The website also has an interactive movie map showing California film locations as well as suggested itineraries

www.californiaclassics.co.uk