Smile for Orlando
Standby for an upsurge in Orlando enquiries when Orlando launches its multimedia advertising campaign using the message ‘Orlando Makes Me Smile’. The campaign is designed to highlight the varied ways an Orlando holiday puts smiles on travellers’ faces, from great value, through unique experiences and cherished memories with family and friends.
In the UK the campaign will target families with children as well as couples, girlfriend getaways and other adult travellers. During September and October, consumer advertising will appear across major TV networks and in major newspapers. These efforts will be complemented by continued online advertising, direct mail, email blasts and mobile marketing.
In the theme parks, SeaWorld Orlando has opened a new rollercoaster called Manta and Universal Studios Florida will open Hollywood Rip Ride Rockit later this year.
