Visit USA wants committed Partners
THE recently launched Visit USA Travel Agent Partner programme is generating plenty of interest among travel agents.
The programme – which is free to join – offers a number of marketing benefits developed to help agents increase their US-bound business.
Each agent member has their agency included as a USA Travel Specialist on the Visit USA website, now recognised as the UK’s authoritative source for US travel information. In January 2009 alone the site achieved over two million hits and more than 80,000 unique visitors. Go to http://www.visitusa.org.uk/visitors/agents.aspx to see how site visitors can locate the USA Travel Specialists nearest them.
The agency is also included as a USA Travel Specialist in a standalone insert in the annual Visit USA Travel Planner, which is sent to consumers with a known interest in travel to the USA.
Additionally, if any Travel Agent Partner has a staff member that has passed the Visit USA Training Programme, at either Standard or Advanced level, their company entry in the Travel Planner and on the Visit USA Website will be upgraded to draw attention to and identify their USA expertise. They will also receive window stickers and certificates recognising Partners and their continuing commitment to destination USA.
Other membership advantages are an option to upgrade entries to achieve increased impact in bold print - plus the facility to include a link to the Partner’s company website; regular E-bulletin updates on new USA travel products and services; invitations to attend Visit USA events including Road Shows and the General Meeting; and fast track status for any USA familiarisation trips organised by Visit USA.
To become a Travel Agent Partner, go to the Trade/Members Home Page on www.visitusa.org.uk and click on ‘How to Become a Visit USA Travel Partner’ and then complete the online application – Visit USA will do the rest.
It’s a win/win situation all round: agents get very real marketing benefits and Visit USA members get agency focus on Destination USA.
